There is power in data and how it can be used. Having been in the data industry and in companies such as Google, data analytics expert Gauthier Vasseur could attest to that. Gauthier has an extensive background in all the different facets of data and where they can be applied. He joins us today to talk about the importance of data management and crafting your data strategy in being successful. He also touches on the common data challenges organizations run into, what data you need to collect along the way, and what to do with dirty data.