Beingwonderly Podcast

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Croptomizing The AgTech Industry With Janie Hanson

October 16, 2019

Farming is entrepreneurship and big farmers are the definition of an entrepreneur because as a farmer,  it’s like starting a new business every single year. You take out a loan to buy the inputs, the seed, and chemicals and fertilizers that you need, and then you plant your crop and then harvest at the end of the year. You get your checks and pay all the bills and pay the operating note. Our guest Janie Hanson lives in family farms and is involved with managing farmland and farming operation. She’s homebasing her company right where their customers are for the Croptomize product that they’re launching. Today, Janie explains what Croptomize is all about and how it’s helping farmers manage their commodity price risk.

 

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